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About 'Search Engine Optimization (SEO)'
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). The goal is to attract more organic (non-paid) traffic to a website by ensuring it appears higher in search results for relevant queries. SEO involves various strategies and techniques, including optimizing content with relevant keywords, ensuring technical aspects of the website are in order, and building high-quality backlinks from other websites.